CBS Acquires CNET
May 20, 2008, 5:26 pm
Filed under: CNET, online advertising | Tags: , ,

This past Thursday, when the news dropped, there was a strange sentiment here in NY. I’m sure the same was true for CNET HQ in SF. It’s hard to put a finger on it, but I think the best way to describe it would be that there was a sense of “nervous anticipation” throughout office. CNET’ers are excited to see what the future holds, but there’s also a bit of trepidation which I suppose is to be expected.

Overall, I think this is a positive move for both sides. CBS just bought itself an internet media company (where it previously had some successful, but dissociated components) and CNET’s shareholders made out pretty well. There was some grumbling from expected sources, but I haven’t seen anyone make a compelling case for why this was a bad move for CBS (or CNET).

Of course on a purely personal level, I’m very interested to see how this shakes out. More to come…


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