Geisenblog


Tumblr
June 1, 2009, 11:22 am
Filed under: Uncategorized

For the one or two people who may see this pop up in Google Reader, I’ve pretty much moved over to Tumblr full-time.



Publishing in the Digital Age
March 4, 2009, 4:44 pm
Filed under: Uncategorized | Tags: ,

(NB: this has been sitting in drafts since early December.  I’ve decided to put it out there without any further editing.  I’ll be sure to highlight future edits if I decide to go that way.)

“Businesses don’t survive in the long term because old people persist in old behaviors; they survive because young people renew old behaviors”

Something tells me the answer to where the publishing industry is heading lies somewhere between here and here.  Of course 25-year-olds are consuming almost all of their media digitally and of course advising publishers to cater to a shrinking market is asinine, but how are publishers supposed to make money if the barrier to entry/distribution/consumption that has sustained them up to this point is in the process of being flattened?

Gleick’s wrong to indict Google, it isn’t the problem (this was inevitable, they simply had the desire and the capital to do it first/better).  He’s right to suggest there will always be a place for analog books, but not simply as aesthetic objects; the Kindle is an awesome device, but there’s something about a book that’s hard-to-place, yet very real, that hasn’t been replicated by any ebook yet.  In fact, I almost find hard to believe that it ever truly will.  Still, people like me are an increasingly marginal group (I’m no longer in this group as my Kindle 2 arrived two days ago).  Shirky’s right that catering to us probably isn’t a sustainable business model.

It would seem Shirky’s implicit recommendation, that publishers find out how people are consuming their product (digitally) and get it there, makes sense.  This direction will necessarily lead to a very dramatic shift in how the whole apparatus works (which he believes is inexorable anyway).  They’ll almost certainly need to content themselves with making a lot less money in the process (which I suppose is the answer to my initial question) and this will probably hasten the dramatic change to their model.

So I guess my question now is: can you honestly say a business has survived if it’s completely unrecognizable once it’s come out the other side?



Geisenblog’s Next Step
February 27, 2009, 7:18 pm
Filed under: Uncategorized | Tags: , , ,

The four people who come here every few months know that the mission to “write regularly” that I’ve started multiple times hasn’t worked out.  Based on my track record I should just let this space gradually collect dust and find new diversions, but I’m stubborn.  Spurred on by some itch that I can’t seem to scratch, I want to/need to get this thing going (again-ish).

While this desire has been stewing for a bit, I was also inspired by this post.  I find the “blog as your resume” idea appealing (probably because this shows up on the first Google SERP of “tim geisenheimer”) and I want to get the ideas/comments/speculative thoughts that (very) occassionally kick around in my head out into the wild.  I also think that the only way I’m going to write regularly is if I have a more concrete idea of what I want to write about AND if I actually have some practical knowledge about the subject.

To that end, and to take David’s advice, I’m changing the scope of the Geisenblog to be more focused.  I’m going to write exclusively about digital media and technology based primarily on my experience working in online advertising sales for a web site that covers technology.  I’ll leave everything else to Tumblr and Twitter.  

I know it’s going to be hard.  The digital media/technology commentary space is crowded and I’m going to have trouble being truly “provocative” based on the nature of my job.   I’m a gadget lover, but by no means technically minded.  My approach will therefore be more inquisitive than authoritative, but I think there’s something to be said for that.

From a content standpoint, I’ll comment on trends and discuss projects we’re doing here at CBS Interactive that are relevant.  I’ll also use this platform to do what so many others have done before and break down my experience with personal online publishing.  It’ll be a sort of inverted approach because I’ve learned a lot about professional ad-serving platforms, user behavior, display advertising metrics, e-commerce, etc… at my time here at CBS Interactive, but I’ve never approached these issues from a small publisher perspective.  I’m looking forward to learning as I go.

So here’s to not writing a post full of resolve and enthusiasm just to lose interest after two weeks and instead consistently putting out some (hopefully) high-quality content.  I welcome any advice or ideas you might have.  Thanks for reading.



Behold
February 27, 2009, 3:33 pm
Filed under: Uncategorized

Geisentumblog.  More on this soon…



Happy Birthday Neil
November 12, 2008, 12:07 am
Filed under: Uncategorized

Neil Young turned 63 today.  To commemorate, enjoy one of Neil’s most mystifying songs.  A lot of people have a lot of different interpretations of these lyrics.  I won’t try to analyze it here, but I will say that ambiguous lyrics aside this is simply a fantastic song.  Enjoy.



Mobile blogasm
July 22, 2008, 3:05 pm
Filed under: Uncategorized

WordPress just released their iPhone application. Now I can post to this here blog from a practically limitless variety of locales. In fact, this post is courtesy of the new WordPress iPhone app. Will this result in increased posting volume? Only time will tell (but doubtful).

HT: Nat Sherman